Customer Delight in 6 Simple Steps

John Krautzel
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It's no secret that customers know what they want, when they want it and how they want it. Companies who employ customer service strategies to decipher consumer needs can deliver positive experiences in addition to products and services. Implement simple steps into your company's daily interactions with clients to ensure satisfied customers and repeat business, which ultimately produces increased revenues.

Customer service strategies must be a focal point when businesses are training representatives. A key element of attaining and retaining customers is to anticipate consumer needs. From the first moment employees interact with a client or potential customer, your company is being evaluated and assessed.

Customers can recognize a genuine tone versus an employee who would rather be anywhere else but working at the moment. The first step is to begin the conversation with a positive tone, expressing genuine interest in the customer's needs or problem. Employees who then validate the frustration or confusion of the client help to clarify needs and next step to take.

Customer service strategies should include proper training to help employees ask the right questions when contacted online, via chat or by phone. "How can I help you?" makes a solid start, but employees who go one step further by asking "What would make you satisfied with our product or service?" show they are willing to go the extra mile to retain business.

Companies that feature self-service tools and customer service strategies that encourage walking customers through the process of utilizing online information are one step ahead of the rest, according to the Communicate Better Blog. Self-service tools simplify troubleshooting for both the company and the client, however those tools don't replace face-to-face or voice communication. Businesses should offer a variety of communication options for customers that include social media, voice, online chats and face-to-face communication in retail shops.

Provide your employees with both the technology and the soft skills necessary to meet the needs of consumers. Focus on product knowledge when discussing customer service strategies. Personalized service that is genuine, knowledgeable and most of all, better than the competitors helps to retain more clients, according to a Nexxt article. Fuel your employees with cheat sheets at call centers and troubleshooting know-how, so they can quickly aid callers and disseminate accurate information confidently. Show employees how to locate answers to questions and advise them to be honest with customers at all times. Customers are smart and often know when a representative is being dishonest, which reflects poorly on the company's reputation and quality of products or services.

Simple, personalized steps incorporated into customer service strategies at your company can make a profitable and personable difference in the service environment. Step by step, employees can engage consumers, decipher needs and deliver results that leave them satisfied and destined to return.


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