You have probably wondered whether people like yourself in their fifties or sixties who are part of the new middle aged group can find profitable work from home opportunities on the Internet that they can turn into businesses of their own.
The answer is yes, but you have to be careful. There are a lot of scams out there and it is sometimes difficult to tell the hype from the real opportunities.
Be wary of extravagant claims that you can become an instant millionaire.
Be concerned about testimonials that look too good to be true, they probably are.
Be careful if you are told the offer is absolutely free. Somewhere along the line the promoter of the package has to make a profit by selling you something.
Watch out for unscrupulous operators that say you need only work a few minutes or hours a day to make a fortune.
Setting up a new work at home business on line is like any other business development start-up. It will take work, time, effort, and due diligence on your part. Just as it would with any new business.
The place to begin I think is to determine what your special interests are and what you are good at.
Then look for a niche area on the Internet where you and your new Company can take advantage of your talents, and you can become a star and get noticed by google so lots of people or traffic will visit your site to see what you have to offer.
You don’t have to worry about not being a computer expert. There are plenty of programs out there that will show you what to do and even set up a Web site for you. The trick is to determine which opportunities are real, and what offers make the most sense to you.
Specifically, try and determine which package is going to get you the results you want without compromising your principals, or costing you a small fortune in what are called up sells or add on features that you weren’t told about initially. Eventually you may have to compromise between your desire for perfection, and the need to get things done in an efficient, timely and economical manner.
Try and pin down what is included in the offer you are looking at, and what the extras if any are going to be before you make a final decision. Do some research. Check what others are saying on google about the package or program you are interested in. Be careful that you aren’t just reading glorified advertisements. And remember that most programs come with a money guarantee in case you don’t think the product is worth what you paid for it.
You can start your own Web site by yourself if you are really computer savvy, but the costs of needed programs such as auto responders, SEO optimization, tracking software, PPC advertising, and shopping carts can often be prohibitive when you are first starting out. The time it takes to operate and install these programs and develop sales literature can divert your attention from offering your audience valuable information and E information products, which they may want to buy, and which will establish your relationship as an expert.
Sometimes it is better to take an established product and free Web site that programs in all the tools you need to make affiliate sales of other peoples products for a hefty commission, and concentrate your energies on delivering valuable free content to your visitors by writing articles and distributing them through the top article submission services so that people are attracted to your Web site by the information you have to offer. Then you have to get them to buy something or get them on an email list by offering them something of value.
Sometimes it pays to start out by using an established program. You can always add your own bells and whistles and personal flourishes once you have learned the basics.
Start out with the assumption that you are embarking on a new learning experience, and you and your new friends and customers will not be disappointed. Try and make it a shared learning experience – a cooperative effort.
Starting over with a new work from home business can be fun and profitable if you rely on the knowledge and experience that got you to this point in your life. Don’t question your own sound judgment or instincts. You can start a new career from home in your fifties and sixties. You can enjoy a new success as part of the new middle-aged group. You can start over and make a new beginning if you just have faith in yourself and the Almighty.
Copyright Arthur Levine 2007
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