How to Turn Browsers into Buyers

Lauren Krause
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Many customers decide to visit retail stores of all kinds during busy retail seasons, but multitudes may leave without making a purchase. Consider some simple tips to gain new customers and turn browsers into buyers overnight.

Launch Unforgettable Sales

Many customers find themselves visiting retail stores when they learn of popular discounts and sales on their favorite merchandise. If you deck your store aisles with sales, you can turn browsers into buyers who want to take advantage of the prime-time specials.

Hire Great Sales Staff

Excellent sales staff is fundamental for turning browsers into buyers at your store. Make sure your sales associates are properly trained and courteous to every shopper so that no customer is scared away by poor service. Launch training initiatives at your store to make sure that both new workers and old employees are up to date on the latest service procedures and store specials. Make sure that your sales associates have a good knowledge of the items the store sells so that they can help undecided customers choose products and services that best complement them. Assign sales representatives to the busiest parts of the store so that customers can ask questions and be directed to other areas of the store if necessary.

Keep an Attractive, Organized Store

Although a good sale may get customers to come in, a messy store only repels them. Maintain a neat storefront that attracts customers and makes them feel comfortable while searching your store to turn browsers into buyers. Place your most popular products and discounts in the storefront window to get more window shoppers to come in. Put companion merchandise close to relevant products so that customers do not have to travel from one end of the store to another to find what they need.

Stay in Stock

There is nothing worse for customers than going to a store and finding out that the products they want or need are not in stock. If you want to turn browsers into buyers, you need to keep a solid stock. Make sure that your most popular products are always in, and order more merchandise before it gets too low.

Maintain Short Checkout Lines

Many customers pick up a few products and then leave when they see the checkout lines are too long. Make sure that your retail store has enough open checkout lines to make the shopping experience more efficient for customers in a hurry. Create an express checkout lane for people with just a few products, and consider a self-checkout lane to cater to customers as well.

Turning browsers into buyers doesn't have to be difficult if you know what to do. Not only can turning browsers into buyers increase your store profits, but customers are happiest when they can get what they want without going somewhere else.


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