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For your reference, we have included the original job posting below.




Assistant Marketing Manager, Bridal Registry (macys.com)


Job Number:43804188
Company Name:Macy's
Job Location:New York, NY US
Job Categories:Merchandising, Purchasing & Retail
Marketing & Advertising


Assistant Marketing Manager, Bridal Registry (macys.com)

Company Profile:
As the fastest growing part of Macy's Inc. business, is achieving record sales and broadening our workforce. offers the entrepreneurial culture of a web business with the stability and support of the best brand in retailing. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for substantial growth. If you're interested in being a part of that growth and want to know what it's really like to work at , get an inside look at !
Our employees have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At we are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of digital technology and omni-channel integration with the best in retailing, is reaching new heights.
Overview:
This position will assist the Marketing Manager for Registry at with the tasks outlined below including but not limited to coordinating all marketing assets and relationships with all of our bridal partners, creative, site merchandising and buying teams, store Wedding & Gift Registry team, external vendors and media agency.
Key Accountabilities:
  • Manage the bridal marketing strategy working closely with the Marketing Manager and Director for Registry to develop a comprehensive marketing and advertising plan across all marketing tactics.
  • Coordinate all assets and executions, communicate all promotions with merchants, site merchandising, and stores team for site and email assets, tracking URLs, etc.
  • Manage registry marketing and media plan with The Knot, WeddingChannel, other external vendors and our agency.
  • Review all potential online marketing proposals, develop advertising plan, and create all media assets in partnership with the store, merchant and creative teams.
  • Ensure there is proper tracking for all assets so we can review performance and provide recommendations for optimization.
  • Monitor assets and analyze registry results for all online activity and report performance.
  • Work closely with search, affiliate and email teams to ensure proper execution of marketing plan and maximizing marketing opportunities.
  • Create all online bridal presentations for corporate meetings to ensure all marketing efforts are seamless and integrated.
  • Represent in all corporate meetings and calls.
Skills Summary:
  • BA/BS Degree in Marketing preferred or equivalent work experience.
  • 1-3 years of Marketing experience, online preferred.
  • Demonstrate strong communication, analytical and project management skills.
  • Acute attention to detail.
  • Outstanding relationship-building skills and team player.
  • Able to interface with all levels of executive with a positive/collaborative approach.
  • Ability to work in a fast paced environment
  • Willing to reprioritize project tasks while maintaining deadlines and goals.
  • Proficient in Word, Excel, PowerPoint.
Macy's is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

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